New Delhi,nov 6
Agentic AI systems capable of interpreting human intent, making decisions, and acting autonomously are rapidly gaining traction in India, with one in three consumers (33 per cent) already using such tools and another 44 per cent planning to adopt them within the next year, according to a new report by Adobe.The report added that this uptake is notably ahead of the APAC average, where 28 per cent are currently using agentic AI and 38 per cent expect to in the year ahead.The findings come from Adobe’s recent survey of around 2,000 Indians, which tested AI usage and behaviours. The Adobe report, “From Assistants to Agents: The AI Evolution in India,” found that as more consumers turn to AI, it’s leading to structural shifts in how they shop, create, and travel.While people in India are using AI assistants for routine tasks like summarising materials, the fastest emerging areas of use are replacing traditional search and seeking guidance on where to shop and what to buy. In India, 73 per cent already rely on AI to support shopping decisions, compared to 61 per cent across APAC. Additionally, 66 per cent prefer AI for product comparisons, and 61 per cent are comfortable letting AI complete approved purchases–each figure is ahead of regional benchmarks.Usage is climbing quickly across all generations, with Millennials showing the highest adoption of agentic AI at 36 per cent, while Gen Z and Gen X both stand at 28 per cent. Around 83 per cent of consumers have embraced AI assistants for personal tasks, underscoring their seamless integration into daily life. Meanwhile, 72 per cent use AI assistants at work, led by Millennials (82 per cent), followed by Gen Z (71 per cent), Gen X (68 per cent) and Baby Boomers (45 per cent).
“AI assistants are no longer just experimental tools–they’re becoming indispensable digital companions,” said Prativa Mohapatra, Vice President and Managing Director, Adobe India.”
