Just yesterday, Bollywood Hungama exclusively reported how Ali Abbas Zafar’s maiden production, Khaali Peeli has opted for a direct-to-digital release, and is gearing up for a premiere on Zee 5. We have now learnt that Coolie No. 1, which was initially gearing up for a theatrical release, too has now gone ahead with a direct to digital release, as the rights have been sold to Amazon Prime Video. That’s not all, the makers have zeroed in on the release date too. The Varun Dhawan – Sara Ali Khan entertainer will hit the digital world on the auspicious occasion of Diwali.“The idea was to hold back for a theatrical release, but in current times, there is no clarity on reopening of cinema halls, and hence, they took the tough call of opting for a direct to digital release. The team feels that Diwali is the ideal time to get the family audiences glued onto their television and laptop screens to collectively enjoy the comic caper,” a source told Bollywood Hungama, adding that had the cinema halls opened by now, the team would have held back for a January 1 release.
