New Delhi ,OCT 08:
Bharti Airtel (Airtel), India’s leading telecommunications service provider, today launched an innovative digital campaign#PassTheTorch to mark the 11th edition of the Airtel Delhi Half Marathon (ADHM).The campaign is designed around the core philosophy of ADHM, which is to bring people together for a cause. It breaks barriers by taking take the spirit of ADHM to every corner of the country through the digital flame and providing a platform to citizens to make a positive impact on the society.As part of the campaign, runners can pass on the digital flame to the next individual or group. Corresponding to the number of kilometers accumulated by the runners, Airtel will empower underprivileged children in rural areas through digital literacy, which will include teaching them use of computers and internet.
Airtel has partnered with leading fitness mobile app, Mobiefit for the campaign and the app will be branded as Airtel Mobiefit during the campaign period. Airtel will engage with over 400 top running clubs in the country to expand the reach of the campaign and clock in more kilometers on the app. Campaign activations will also include on-ground activities across multiple cities.As part of the campaign launch, a digital torch will be lit tomorrow at the Airtel Headquarters in Gurgaon. Gautam Anand, Chief People Officer (India & South Asia), Bharti Airtel along with Airtel employees and members from top running groups in the country will light the digital torch which will then be passed on from runner to runner over their smartphones. Volunteers can share the digital torch across the country to make the initiative a nationwide campaign.Once green, the torch will be shareable. You can share or post your achievement across social media platforms like Twitter, Facebook, Instagram, Snapchat etc and encourage/challenge others to participate.”With the Pass the Torch Campaign, we at Airtel are bringing more people together to contribute to the cause of digital literacy in a new way, while enjoying their run. The digital campaign will enable people across the country to contribute to the cause.
