Actor and model Aisha Sharma has become committed to using her platform to show how fashion can create a positive impact. After much thought, she decided the best way to do this was to lead by example in promoting circular fashion.“I have always loved shopping vintage and thrift, but the concept is still not as widely adopted in India,” Aisha explained. “So I wanted to show everyone how I enjoy participating in the preloved community more widely, in the hopes that others will also take this step towards sustainability with me.”Aisha had been receiving many messages from her social media fans asking her to make her preloved collection available for sale. “I was so happy that many of my followers were also on the same page, wanting to include circular fashion in their closet. So if I can increase visibility for the concept of sharing your pieces for sale and shopping preloved, I knew it would be a great way to serve my fans and bring new people into the sustainability fold.” Dolce Vee’s Founder Komal Hiranandani added “Aisha’s intelligent approach towards building last initiatives and authentic connection with this cause make this project truly exciting. We can’t wait for everyone to see her thoughtful curation, from pocket-friendly finds to luxe collectables.” The first collection is up for sale online on October 22nd, where buyers from around the world can celebrate style and sustainability.
