Indore: BJP president Amit Shah on Saturday formally launched the party’s mass contact campaign in the Malwa-Nimad region of poll-bound Madhya Pradesh.
Shah launched the ‘Maha Jansampark Abhiyan’ from the Rajwada area and sought support from the people for his party in the upcoming polls.
He garlanded a statue of Ahilyabai Holkar, a former queen of the kingdom of Malwa, in front of the historic Rajwada Palace of the erstwhile Holkar dynasty.
Lok Sabha Speaker Sumitra Mahajan, who is the BJP MP from Indore, Chief Minister Shivraj Singh Chouhan and other senior party leaders accompanied Shah.
The mass contact programme will cover the Malwa-Nimar region of western Madhya Pradesh, an area considered a BJP bastion.
The BJP is in power in Madhya Pradesh since 2003.
