Entrepreneur and singer-songwriter Ananya Birla has officially launched LOVETC, a bold new entrant into India’s beauty market. Touted as a premium, high-performance colour cosmetics brand, LOVETC is positioned at the intersection of global quality and Indian authenticity, offering a vibrant and empowering take on beauty for the modern Indian consumer. To unveil the brand, LOVETC has released a striking campaign featuring actor and youth icon Janhvi Kapoor as its first-ever brand ambassador. Kapoor, known for her bold style and confident individuality, brings the brand’s spirit of self-expression and fearless femininity to life.The campaign film — now streaming across LOVETC and Janhvi Kapoor’s social media channels — showcases a kaleidoscope of vivid hues, effortless glam, and unapologetic self-expression, aligning with the brand’s mission to redefine beauty as bold, expressive, and authentic. With the combined star power of Ananya Birla and Janhvi Kapoor, LOVETC is poised to make a powerful first impression in India’s competitive beauty market — offering a refreshing, homegrown take on luxury beauty that celebrates individuality, confidence, and bold expression.
