New Delhi: Consumer offers on cars during the festive season have reached a peak and it will go down going forward as keeping discounts at such high levels is unsustainable, a senior Maruti Suzuki India (MSI) official has said.
The company, which is offering cash discounts and extended warranties on various models, witnessed its sales jump by 18-20 per cent last month as compared with July and August.
“We clearly tried to revive the market but we cannot have high level of promotions at all the time, these are not sustainable. So, going forward there will be decline in terms of offers,” MSI Executive Director, Marketing and Sales Shashank Srivastava told PTI.
The company also expects current month to be better in terms of sales as compared with the same period last year.
“These are probably the green shoots and if we look at first week of October, which was Navratara period, then bookings and retails have been better than last year as far as Navratra period goes,” Srivastava said.
Offtake of vehicles, including diesel models and BS-VI compliant eight cars, has been good and driving the sales, he added.
Besides, the recently launched model S-Presso has garnered over 10,000 bookings, Srivastava noted.
The company has already stopped production of BS-IV cars for the models in which BS-VI has been introduced, he added.
For the rest of the models, the decision to cease BS-IV production will be taken keeping in mind the inventory levels, Srivastava said.
