JAMMU, DEC 04
The Directorate of Rural Sanitation, Jammu & Kashmir, in collaboration with 92.7 Big FM, on Wednesday inaugurated the much-awaited Big FM Cricket League 2024 at the Jammu Sports Club, Tawa. The event, aimed at promoting sustainable sanitation and fostering community engagement, witnessed a grand opening led by Anoo Malhotra, the Director General Rural Sanitation, J&K. The event commenced with a Swachhata Pledge, where players, officials, and the audience united to reaffirm their commitment to a cleaner and greener Jammu and Kashmir. Speaking at the occasion, the DG emphasized the role of sports in uniting communities and spreading awareness about critical issues like sanitation. In a significant announcement, RJ Juhie from 92.7 Big FM was officially nominated as the Swachhata Ambassador for the SBM-G campaign in J&K. She will work closely with the Directorate of Rural Sanitation to amplify messages on cleanliness, hygiene, and sustainable practices through her radio platform, leveraging her popularity to inspire widespread participation.The cricket league is expected to attract large crowds and serve as an innovative platform to engage citizens, especially youth, in the sanitation movement. The collaboration between the Directorate of Rural Sanitation and 92.7 Big FM underscored the importance of partnerships in addressing pressing social and environmental challenges. Highlighting the theme of cleanliness and sustainability, stalls showcasing NRLM products, IPCA eco-friendly innovations made up of recycled plastic, and an Awareness Counter by the Directorate of Rural Sanitation were strategically set up at the stadium’s entry point. Visitors were educated about effective waste management practices, the importance of source segregation, and the need for collective action to maintain clean surroundings. The event was graced by senior officials from the Department including Director Rural Development Jammu Mohammad Mumtaz Ali, Director Panchayati Raj, Sham Lal, Chief Executive Officer Himayat Rajnish Gupta, and other senior officers.
