Sports & Allied News
JAMMU, July 24:
Mountain Dew is back with its hugely successful annual gaming property, Dew Arena. This championship has been growing exponentially from 22,000 participants when it started in 2016 to 7,00,000 participants in 2018.
Participants from across the country can participate either On-Ground through the travelling Dew Arena Gaming Trucks or Online or on Mobile.
For the first time, Dew Arena comes to Jammu and Kashmir from July 24 to July 31 with its disruptive neon gaming truck; fitted with 16 gaming stations, VR Headsets. The Dew Arena Gaming truck provides one of a kind experiences to gaming enthusiasts across the country.
The trucks will be in the city at Nehru Market on 25th, Al Super Market on 26th, The City Square on 27th, Sanik Choraha on 29th, Indra Chowk Karen Market on 30th and Katra Bus Stand on July 31.
The on ground leg of India’s largest gaming championship will travel across 200 locations across nine states, including Haryana, Punjab, Uttarakhand, Gujarat, Maharashtra, Karnataka and Jammu and Kashmir, amongst others in a span of seven months.
Speaking about Dew Arena, Naseeb Puri, Director, Mountain Dew and Energy, PepsiCo India said, “Mountain Dew has always been at the cutting edge of youth trends and bringing best in class experiences to consumers. At the same time, at its core, Dew is strongly anchored in inspiring youth to step out of the ordinary and make a name for themselves.”
According to Akshat Rathee, MD – ESL India, “ESL India has been a key player in shaping the strong Indian esports ecosystem to what it is today. Since its inception, ESL India has been a prominent partner of Dew Arena and together with Mountain Dew has successfully taken gaming and esports to the masses in the last three years.”
Consumers can logon to www.dewarena.com or stay tuned to the Mountain Dew Facebook and Instagram pages for updates. Through the course of the championship, gamers will battle it out every day to secure a place in the Dew Arena Grand Finale scheduled to take place in October 2019.
