The International Olympic Committee (IOC) has partnered with leading Indian content creator, actress and climate activist Prajakta Koli for its initiative, Let’s Move. In a noteworthy feat, she is to participate in Marathon Pour Tous during the Olympic Games on August 10th, 2024 for a unique night run. The 10km run will establish Koli as the first-ever Indian content creator and the only Indian non-sporting celebrity to partner with the IOC this year.Koli, best known for her relatable and engaging content on her digital channel ‘MostlySane,’ will leverage her massive social media following of over 17 million followers across social media channels to inspire young Indians following the Olympic Games. Through this innovative partnership, she will promote the themes of sportsmanship, equality and sustainability, and celebrate the excellence of athletes on the world’s biggest sporting stage.This partnership marks a significant step for the IOC’s efforts to connect with younger demographics and broaden the reach of the Olympics in India, a nation with a burgeoning sports fanbase. Additionally, Let’s Move and Celebrate directly contributes to the Olympism365 priority area of “Sport, Health and Active Communities”, which is focused on ensuring that more people, from more diverse backgrounds, can enjoy the mental and physical benefits of participating in sport and physical activity.
