Due to Jacqueline Fernandez’s popularity, she is majorly the first choice for brand endorsement in India but the actress is very particular about which brand she promotes. Actress Jacqueline Fernandez besides doing her bit for the society is socially responsible for her brand endorsements as well. She will be visiting Kerala to help and rebuilding homes in the aftermath of the devastating Kerala floods earlier this year. Talking about Jacqueline her brand manager says, “There’s a huge demand for Jacqueline in the brand circuit. With her commercial plinth of work, she appeals to the masses and the actress makes for the top choices for brand appearances, endorsements and commercials. In the recent past, Jacqueline’s brand value has witnessed a steep rise. What’s interesting to observe in her brand portfolio is that each brand that Jacqueline has associated with, is an extension or reflection of her lifestyle and belief system. Be it her fashion or healthcare sensibilities, Jacqueline has been particular in signing brands.”