Janhvi Kapoor has added another significant feather to her cap by becoming the first Indian brand ambassador for global sportswear brand New Balance. The association signals a key moment for the brand’s expansion in India while placing the spotlight firmly on Janhvi, who continues to grow her influence across cinema, fashion and youth culture. New Balance officially announced Janhvi’s onboarding, describing the partnership as a blend of performance, personality and individuality. The collaboration reflects the actor’s evolving public image — one that balances a strong fashion presence with an increasing focus on fitness and self-expression. For an entertainment-driven market like India, the association brings together a popular screen face with a brand that has steadily built credibility in the lifestyle and sportswear space.With this partnership, Janhvi Kapoor and New Balance aim to build a more confident and inclusive narrative around sport and fashion — one that resonates strongly with the aspirations of modern India.
