Bollywood superstar Katrina Kaif has officially been announced as the Global Brand Ambassador for Maldives Marketing and Public Relations Corporation’s (Visit Maldives) international campaign, The Sunny Side of Life. The collaboration comes at a key moment for the destination’s Summer Sale Campaign aimed at boosting global tourism to the island paradise.Katrina Kaif, one of Indian cinema’s most celebrated actors and a widely respected entrepreneur, brings her global influence and glamour to this role. Her involvement is expected to enhance the international profile of the Maldives and attract a wide range of travellers—from luxury seekers to adventure enthusiasts. In her statement about the partnership, Katrina said, “The Maldives represents the pinnacle of luxury and natural beauty — a place where elegance meets tranquillity. I’m honoured to be chosen as the face of the Sunny Side of Life. This collaboration is about bringing the finest travel experiences to global audiences, and I’m excited to help people around the world discover the unique charm and world-class offerings of this extraordinary destination.”
