Katrina Kaif is embracing summer with a vibrant new addition to her beauty brand, Kay Beauty. Co-created with Nykaa, the actor-entrepreneur has launched the Jelly Lip & Cheek Wand — a multi-use blush stick inspired by the carefree charm of popsicles and sun-kissed days.Designed to offer a sheer wash of color for both lips and cheeks, the product reflects Katrina’s love for fresh, minimal beauty. “Some of my best childhood memories are of long summer days filled with sunshine, laughter and of course—popsicles!” Katrina said, recalling what inspired the product and continued, “That’s exactly the feeling we wanted to bring to life with the Jelly Lip & Cheek Wand. For me, summer beauty is all about skin that looks fresh, hydrated, and radiant without feeling too heavy, and this blush does just that. It melts into the skin like a sheer, balmy wash of colour, giving my lips and cheeks that soft, sun-kissed flush I love”.The product was launched alongside a campaign that captures the spirit of easy, breezy beauty that blends seamlessly into daily life. With Katrina fronting the visuals, the campaign highlights a side of her fans are familiar with – laid-back, confident, and effortlessly stylish.
