L’Oréal Paris returns as the official beauty partner of the Festival de Cannes, which will be held from 13th to 24th May 2025. This marks the brand’s 28th consecutive year at the festival, where it will highlight the theme “Lights, Beauty and Action”—reflecting ideas of confidence, self-worth, and inclusivity.This year also marks Alia Bhatt’s debut at the Festival de Cannes as a Global Ambassador for L’Oréal Paris. She will be joined by longtime brand ambassador Aishwarya Rai Bachchan, highlighting the continued presence of Indian cinema on the global stage. Their participation reflects L’Oréal Paris’s focus on representing diverse voices and promoting inclusivity in beauty.Sharing her thoughts ahead of her Cannes debut, Indian actor, producer and entrepreneur Alia Bhatt said, “There’s something absolutely special about firsts — and I’m so excited to make my Festival de Cannes debut this year, an iconic celebration of cinema and self-expression. It is such an honour to represent L’Oréal Paris at the Festival with this year’s theme, ‘Lights, Beauty and Action’.
