new delhi ,jul 3
India’s newest skincare launch Cosmus Skicare is transforming the skincare chemistry. With historically acclaimed ingredients and innovative formulations that cater to all skin concerns and provide targeted treatments, enter Cosmus Skincare, pioneering an unconventional approach by creating solutions from the extensive study of skin physiology, nature and innovation.In the bustling world of skincare, where new products flood the market daily promising instant results, it is rare to find a brand that cuts through the noise with a focus on gentle, holistic solutions tailored to the unique needs of Indian skin. Inspired by her upbringing in Kerala, India, surrounded by the rich benefits of natural remedies and the significance of science in modern medicine, Cosmus Skincare’s founder, Fathima Noureen Noushad, established the brand in 2019.
Her vision was clear: to offer long-term solutions addressing Indian skin concerns. Setting itself apart, one of the defining factors of Cosmus Skincare is its meticulous formulation process, infusing advanced Japanese technology and S.M.A.R.T. principles (neuro-Soothing, Moisturizing, Anti-ageing, Touch) to develop products that target the root cause of skin problems. By staying true to the brand’s philosophy of gentle, yet effective solutions, Cosmus skincare has worked visibly for repairing and improving skin health with targeted solutions.
Cosmus Skincare’s approach to product development is rooted in extensive research and collaboration with experts from France and Japan, overseen by the brand’s team in India. Leveraging expertise known for skincare innovation, the brand has curated a range of products harnessing patented ingredients, botanical extracts, and Asian beauty secrets to deliver results that are both effective and comfortable for the skin.
The brand’s commitment to tailored solutions for Indian skin concerns such as photoaging, hyperpigmentation, and acne breakouts has struck a chord with consumers seeking a deeper level of skincare education and understanding. Rather than chasing passing trends, Cosmus Skincare advocates for embracing one’s natural beauty and encourages holistic solutions promoting long-term skin health.
Central to the brand’s philosophy is the recognition of the significance of skin’s physiology and how it adapts to diverse environments. They believe in a personalized approach to skincare, using a combination of remedies tailored to specific concerns that are practical for consistent use.
In their research and development process, they conducted studies on melanin-rich skin and tested traditional ingredients before finalizing their current formulations. For example, turmeric, a common ingredient in Indian skincare known for its antibacterial and skin-repairing properties, is sourced as Ukon or Japanese turmeric in their Cosmus skincare elixir glow serum. This high-quality turmeric has proven effective on melanin-rich skin without causing sun sensitivity unlike traditionally used turmeric.Another significant ingredient is rice, a traditional remedy utilized in Kerala for addressing various skin and hair issues.
