Jaipur, November 25:
Home grown auto major Mahindra & Mahindra (M&M) has put on hold plans to introduce SsangYong brand in the US, a top company official said.
The company is also averse to introducing SsangYong Motor Company branded cars in India in the short to medium term.
“If we had done the launch of SsangYong in the US we probably would have launched it with a different name…in fact we have decided right now to put it on hold (US launch),” M&M Managing Director Pawan Goenka told reporters here on the sidelines of the launch of SUV Alturas G4.
He was replying to a query if the Mumbai-based firm was planning to change the name of its South Korean subsidiary which it acquired in 2011.
Goenka said the jury is still out on the matter, with some supporting a name change while others opposing it.
“Our global distributors are against it. As of now we have not decided on it as this matter is not in our priority list right now” he added.
Last year, Mahindra Group Chairman Anand Mahindra, while inaugurating its USD 230 million new plant in Detroit in the US, had indicated that the company may enter the American car market with its South Korean subsidiary.However, the company later launched off-road model Roxor under the Mahindra brand in the market.
