Shadow Correspondent
Doda, Aug, 30
An awareness meeting under Mission YUVA’s Udhyam Jagriti 4.0 was held today in the office chamber of the Additional District Development Commissioner (ADDC) to deliberate upon strategies for motivating youth towards entrepreneurship and self-reliant ventures.
The meeting was chaired by Nodal Officer SBDU (ADDC) Roshan Lal. He welcomed the participants and emphasized the significance of Mission YUVA in creating awareness among students and youth about self-employment opportunities, particularly in agriculture and allied sectors. Deputy Director Employment Rafiq Ahmad Jaral gave a detailed overview of Mission YUVA and Udhyam Jagriti 4.0. He said the Entrepreneurship Awareness component is crucial for developing an entrepreneurial culture among youth, targeting outreach in educational institutions and community groups. As part of the action plan, it was decided that Nodal Resource Persons in colleges will deliver 3-hour awareness lectures on September 1, 2025, using pre-designed presentations and promotional videos. Each college will submit photographs, attendance data and feedback forms. Similarly, Block Programme Managers (BPMs) of NRLM will conduct awareness drives among Lakhpati Didis and successful entrepreneurs to spread the message at the grassroots.
Addressing the participants, the ADDC stressed that youth must be guided towards self-reliant enterprises, especially in agriculture and allied sectors, which are both viable and promising in the District. He underlined the need to shift the mindset of the younger generation away from over-dependence on government jobs towards entrepreneurship, remarking that “everyone cannot become a government employee.”
The meeting was attended by senior faculty members from Government Degree Colleges Doda, Bhaderwah, Kilhotran and Kastigarh, along with lecturers from Polytechnic Colleges, ITI instructors and BPMs of NRLM from Assar, Doda, Gandoh, Bhaderwah, Bhagwah and Marmat.
