Paatal Lok proves that content is everything: Anushka

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Anushka Sharma is riding high on the success of her debut web production Paatal Lok.In this interview with indianexpress.com, the Bollywood actor-producer shares her experience of working on the hit Amazon Prime Video series. Anushka also gets candid about the vision of her production house, Clean Slate Films.I am happy my work has been appreciated as an actor and now as a producer too. I have always wanted that if my name is associated with a project, it should be something that people are eager to watch.I don’t think about comparisons, but I am happy that it has become a huge talking point and established very firmly that content is everything. The only way to go forward is to stick to great storytelling and writing. Even as an actor, I have believed that writers need to be treated with utmost respect. It’s something we have to focus on in the future if we have to generate content that is of international standard.It makes me really happy that we have produced Paatal Lok. Every aspect has been appreciated, from the writing, actors to the technical crew.As a producer, it’s another way to express myself creatively. I want to take decisions which are bold and push the envelope. I want to use my position to back content and ideas which are truly phenomenal, path-breaking and unique. I enjoy being an actor and producer equally. I don’t have a favourite.

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