Etude, a leading Korean beauty brand known for its trendy and colorful aesthetics, announces actress Palak Tiwari as its first brand ambassador in India. Etude’s extensive range of makeup and skincare products goes beyond functionality, offering a fusion of cutting-edge technology and eye-catching packaging. Etude empowers consumers to explore their creativity and express their unique personalities through their beauty choices.Palak, a rising star in the Indian entertainment industry, brings her charm, grace, and magnetic presence to the forefront, embodying Etude’s spirit of empowerment and individuality. It’s like turning to a new page in a storybook. Etude is ready to start something fresh and exciting with Palak on board.‘’Palak’s endorsement can help Etude penetrate new demographics and increase brand awareness among Indian consumers. We believe she will inspire our customers to explore and express their unique beauty,” said Joel Ju Hyeon Park, brand manager at Etude India.The brand is widely available on popular e-commerce websites such as Nykaa, Tira, Amazon, Myntra, Maccaron and Boddess.