Parineeti Chopra has turned entrepreneur with her recent strategic investment by acquiring a significant minority stake in Clensta. This science-backed personal care brand that integrates nature with technology, is revolutionising the health and personal care industry with its affordable and innovative range of sustainable products. Clensta’s mission is to provide consumers with clean, effective and sustainable solutions that enhance their well-being while minimizing their carbon footprint. It offers a range of health and personal care products in the wellness, haircare, skin care, eye care, lip care and body-care categories combining cutting-edge science with eco-friendly formulations.Clensta’s dedication to innovation and growth has attracted notable debt and equity investors like TradeCred, the Royal family from UAE, Ex-Im Bank of India, Mumbai Angels, Keiretsu, LetsVenture, O2 VC Fund and others. IIT Delhi, Caspian Impact and US-AID have been associated with Clensta in the past. Clensta develops all its proprietary technologies —STAR (Safe Transdermal Absorption of the Reactive Ingredients Technology) that ensures effective and safe transdermal absorption of reactive ingredients and CRAN (Complete Release of Active Nutrients) that enables the seamless assimilation of vital nutrients for healthy hair, skin, and overall body wellness—at IIT Delhi.
