Mumbai: Getting back classic programmes like Ramayan to keep locked down people entertained has catapulted Doordarshan (DD) to be the highest watched channel in India for week ended April 3, BARC said on Thursday.
The national broadcaster could achieve the feat, which involves a nearly 40,000 per cent jump in viewership in the evening and morning bands, despite a surge reported by the private broadcasters who are also experiencing higher viewership, the Broadcast Audience Research Council (BARC) said.
