Jammu, Feb 24
The Reserve Bank of India (RBI) today inaugurated the Financial Literacy Week (FLW) 2025 with a special focus on women’s economic empowerment. This annual initiative, which aims to promote financial awareness among citizens, will run from February 24 to 28, 2025. The theme of this year’s campaign is “Financial Literacy – Women’s Prosperity.”In line with the national event, FLW was also launched in Jammu and attended by government and banking dignataries including Additional Chief Secretary, Government of UT of Jammu & Kashmir, Shantmanu; General Manager, RBI Jammu Neeraj Kumar; Regional Director, RBI Jammu Chandrashekhar Azad; Executive Director, J&K Bank Sudhir Gupta and General Managar, NABARD Vikas Mittal.In his address, Shantmanu emphasized the critical role financial literacy plays in personal and community prosperity. He said that every citizen should understand the broader economic contours of the country and added that financial literacy begins at home and it greatly enhances financial management skills to handle economic challenges. Highlighting the inclusion of women and children in financial matters he said, “As women’s participation in the workforce increases, it’s time to understand and apply essential money management skills. Additionally, educating young minds about financial matters is key to ensuring they make better financial decisions in the future.”Regional Director RBI Jammu, Chandrashekhar Azad, discussed the importance of women’s financial planning, particularly for long-term savings. He said that it’s crucial to encourage women to focus not only on consumption but also on financial planning for the future. He added that there are 2406 Centers for Financial Literacy across India with 109 centers in Jammu & Kashmir and Ladakh providing a valuable opportunity to learn about financial matters. He said that the financial literacy week is also vital for working women and female entrepreneurs. General Manager RBI Jammu, Neeraj Kumar, highlighted the significance of financial literacy for overall inclusion. He said that RBI’s efforts over the last decade in promoting financial awareness have continued to achieve new milestones each year and which has positive impact on awareness about financial stability and sustainability.General Manager NABARD, Vikas Mittal congratulated the RBI for organizing the Financial Literacy Week and praised its dedication to enhancing financial literacy. “RBI’s initiatives, such as training women on asset management, saving, and risk management, are instrumental in building financial awareness. We look forward to furthering this campaign and its positive effects on women’s financial inclusion,” he said.The event was also attended by Executive Director Jammu Kashmir Bank, Sudhir Gupta; Assistant General Manager RBI, Meteesh Sharma, stakeholders from SIDBI, UTLBC convenor banks, RRBs nodal officers of various banks and representatives of the Centre for Financial Literacy (CFL). The Financial Literacy Week engages various organizations to improve financial literacy across the country in line with the national agenda of inclusive growth and financial well-being. This year’s campaign aims to equip women with the tools and knowledge necessary to take control of their financial futures, contributing to their prosperity and the development of the broader economy.
