Lucknow ,apr 29
SBI Life Insurance, one of the most trusted private life insurers in the country, & Lucknow Traffic Police conducted a public awareness drive to highlight the importance of ‘protection’ and increase helmet adoption in Lucknow city. The awareness drive undertaken at 1090 Chauraha, aimed at sensitizing the local residents to prioritize ‘protection’ by promoting the importance of consistent use of safety head gears while riding two-wheelers. The drive also emphasized the importance of helmets for pillion riders for safeguarding their well-being, as they are often most vulnerable passengers – the children.The public awareness drive was inaugurated by Mr. Kamlesh Dixit, Deputy Commissioner of Police, Mahila Apraadh & Suraksha, Lucknow along with Mr. Amit Jhingran, MD & CEO, SBI Life Insurance; in presence of Mr. Indra Pal Singh, ACP, Lucknow, Mr. M. Anand, Chief Distribution Officer, SBI Life Insurance, Mr. Ravindra Sharma, Chief of Brand, Corporate Communication and CSR, SBI Life Insurance and other esteemed dignitaries of Lucknow Traffic Police & SBI Life Insurance.
The representatives of the Lucknow Traffic Police directly engaged with the local public who were observed riding without helmets. They enlightened these individuals about the paramount significance of head protection gear which not only safeguards their personal well-being but also that of their loved ones. The officials along with SBI Life’s team also distributed free helmets to motorist and pillion riders, impressing upon ‘protection as an enabler’ for individuals to pursue their dreams fearlessly, thus encouraging a behavioural change to make ‘protection’ a priority.
Kamlesh Dixit, DCP, Mahila Apraadh & Suraksha, Lucknow, said, “Lucknow Traffic Police and SBI Life have come together to host this public awareness drive to educate & encourage the local residents of the city to make protection their priority while riding motor-cycles. As protective headgears make sure the rider is protected against any uncertainty likewise it is important to use helmets which are ISI marked. We feel such initiatives help keep the locals aware of the important role played by protective gears in safeguarding the rider as well as the pillion.”
Speaking at the public awareness drive, Mr. Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, SBI Life Insurance, said, “Indians rely heavily on two-wheelers for their daily commute, in-fact the two-wheeler is symbolic of family’s aspirations. Often the chief wage earner is the one riding the two-wheeler, making it imperative for them to adopt a ‘responsible behaviour’ by placing emphasises on their own ‘protection’, not only for themselves but also for their loved ones. To reiterate the importance of protective gears, SBI Life along with Lucknow Traffic Police undertook a public awareness drive with an aim to bring a behavioural change among the locals and encourage them to responsibly pursue their ambitions and that of their loved ones.” He further added, “At SBI Life, we aim to foster a mindset that balances this ambitious spirit with a sense of responsibility, prioritizing safety alongside the pursuit for dreams. Our endeavour is to ignite a cultural revolution where protection becomes a priority, seamlessly intertwining ambition with a steadfast commitment to personal safety and the well-being of loved ones.”
