Selena Gomez Announces She’s ReleasingHer Own Cosmetics Line Called ‘RareBeauty’

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Selena Gomez is branching out beyond acting and music and diving headfirst into the world of business and cosmetics! The “Lose You To Love Me” songstress, 27, took to her Instagram story on Feb. 4 for a live video where she broke the thrilling news! “If you’re just tuning in,” she began the clip from her stories, bobbing her head forward in excitement and disbelief. “I’m announcing my line! My beauty line.” Selena’s cosmetic line, named after her 2020 album of the same name, will be in partnership with Sephora. The announcement kicks off quite an exciting year for Selena, who truly ended 2019 and began the new year on a high note. The singer’s album, Rare, took the Billboard number one slot on the 200 chart on Jan. 21, and Selena couldn’t have been more excited or thankful to her fans for helping her reach the accomplishment. “Thank YOU so much for making something so personal to me be a moment I’ll never forget,” she shared in a humble statement to her fans. “All I truly desire is for you all to enjoy the music and spread the love.” For fans of the singer, Selena’s comeback was an all around delight. Despite some nerves, Selena made a triumphant return to the American Music Awards on Nov. 24, where she performed her album’s singles “Lose You To Love Me” and “Look At Her Now” to resounding applause.

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