Shilpa Shetty, who is not only an actress and producer, but also an entrepreneur who extensively invests in fitness products, opened up about the psyche behind associating with a brand. The actress insisted on the need for celebrities to take responsibility when they are investing or associating with a brand and along with that, she also discussed the choice she has made to refrain from endorsing products which may not be health conscious.Shilpa Shetty confessed that she really overthinks before associating with any brand because she doesn’t want to endorse something she doesn’t believe in. In a Hindustan Times report, the actress was quoted saying, “As an actor, I have endorsed a couple of products where I’m like ‘ismein thodha zada sugar hai’ (it has more sugar)… But then I can’t be the wicked witch from hell. In the same interaction, the actress also opened up about investing in the Nutrispray brand and revealed her thoughts on it, “Investing or partnering with Nutrispray, or even with brands that I have invested in, came from a knee-jerk reaction to the rising consumer awareness in this time and age. I really feel that today when you are a brand endorser, who has also invested monetarily, there’s a kind of onus and trust that the consumer places in the product”, she concluded.
