This is the most exciting time of year, and that’s not just because of the holidays. It’s that time when we roll up our sleeves, consult our experts, and predict the 11 biggest wellness trends for 2019. In this special edition episode of the mbg podcast, our founder and CEO, Jason Wachob, and co-founder and chief brand officer, Colleen Wachob, discuss how we zeroed in on these trends, plus their five favorites to watch out for in the new year.
They talk about a continued sleep revolution with innovations for blue light disruptions, why the endocannabinoid system is the new microbiome, and which unexpected part of the grocery store is about to be your go-to.
Jason and Colleen also explain the making of the wellness trends, a yearlong process that Jason calls “a blend of art and science.” We sort through industry data, conduct interviews with mbg Collective members, and attend global trade shows, all to scope out the next big product, ingredient, or practice. Basically, if it’s good for you, we’re investigating.
Our annual wellness trends have predicted some of the biggest moves in the wellness world. In 2015, for example, we talked about an increase in supplement startups, then in 2017, we predicted a rise in the ketogenic diet. And last year we called the intermittent fasting trend and predicted that big food brands would focus on acquiring health-focused companies.
This is your one-stop shop for all you need to know about wellness in the coming year—we hope it helps you start out on the right foot.
