Jammu,oct 17
Indriya, Aditya Birla Jewellery has launched its first store at KC City Centre, Maharaja Gulab Singh Marg Road in Jammu, bringing the brand’s signature craftsmanship and elegance to the city. The city’s unique cultural confluence and exquisite artistry mirrors Indriya’s vision of captivating consumers with refined, timeless jewellery and craftsmanship. The new storefeatures thoughtfully designed spaces such as a dedicated karigari room and bridal lounge, to create an immersive shopping experience. With a curated selection of over 5,000 exclusive designs and more than 25,000 meticulously crafted jewellery pieces, the store brings together the finesse of age-old craftsmanship with contemporary design.
This milestone marks Indriya’s debut in the union territory of Jammu & Kashmir and strengthens the brand’s growing presence across India. With this launch, Indriya’s presence expands to 35 stores across India. The brand now has six stores in Delhi; four in Hyderabad; three each in Mumbai and Pune; two each in Ahmedabad, Jaipur, and Patna; and one store each in Indore, Jodhpur, Surat, Vijayawada, Bhubaneswar, Lucknow, Prayagraj, Kanpur, Bangalore, Agra, Gayaji, Jammu, and Chhatrapati Sambhajinagar. This growing footprint reflects Indriya’s commitment to making exquisitely crafted jewellery accessible to customers nationwide while strengthening its position as a destination for timeless craftsmanship and contemporary elegance. Mr. Sandeep Kohli, CEO, Indriya, said, “Our entry into Jammu is a significant milestone for Indriya. This historic city is a beautiful blend of deep-rooted tradition and modern aspirations, where jewellery is not just an adornment but a profound cultural symbol. Our collections, which fuse heritage goldwork with contemporary aesthetics, are perfectly poised to resonate with the refined tastes of Jammu’s patrons.We look forward to becoming the premier destination for all their cherished moments and celebratory adornments.” The trusted legacy of the Aditya Birla Group now makes its debut in the Union Territory with the launch of Indriya’s first store in Jammu – a vibrant city celebrated for its unique cultural tapestry and appreciation for exquisite craftsmanship.
