J&K has the potential to become the country’s premier destination for weddings: CM Omar Abdullah

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Inaugurates ‘Hindusthan-2025 Wedding Planners Expo’ at SKICC

SRINAGAR, SEP 09
Chief Minister, Omar Abdullah today remarked that Jammu and Kashmir has immense potential for ‘Destination Wedding Tourism’ and efforts are on to tap this potential so that Kashmir can emerge from Paradise on Earth to Country’s Destination Wedding Capital.The Chief Minister made these remarks after inaugurating the Hindusthan-2025 Wedding Planners Expo, organised by Indian Chamber of Event Industry (ICEI) at Sher-i-Kashmir International Convention Centre (SKICC) here today.Advisor to Chief Minister, Nasir Aslam Wani; MLA Zadibal, Tanvir Ali Sadiq; MLA Gulmarg, Farooq Ahmad Shah; President ICEI, Rituraj Khanna; Chairperson ICEI, Gunjan Singhal; noted Hotelier Mushtaq Ahmad Chaya; big wigs of Indian Event Planning and Hospitality industry and other stakeholders of tourism industry were also present on the occasion.In his address, the Chief Minister highlighted that Jammu and Kashmir is known for its beauty across the globe and has immense potential for destination wedding tourism, apart from the other regular tourism activities like leisure tourism, adventure tourism, pilgrimage tourism or border tourism. He added that the tagline ‘Wed in Kashmir’ is more than a tagline as it is a movement which will turn Kashmir’s natural beauty into engine of prosperity, bringing global spotlight and associated development for this region.“This expo is a manifestation of Jammu and Kashmir’s immense potential to emerge as a hub for luxury weddings and associated enterprises. It is also an opportunity for local entrepreneurs and artisans to showcase their talent on a national stage and further integrate into the growing event management ecosystem”, Omar Abdullah said.The Chief Minister further said that in earlier times no Bollywood movie was complete nor any producer used to produce a film unless a song was not being picturised in Kashmir. “When the sun starts to set behind the fort, when the snow starts to fall in December and January and when the mustard fields start to turn yellow in March, this beauty reminds everyone of Bollywood movies filmed in Kashmir”, Omar Abdullah said. He added there are so many unique destinations that are reel-worthy that the Government wants to bring back on the tourism map.

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